August 2018 - on view
Color Factory
251 Spring Street
New York, NY 10013
The Color Factory is an experimental art exhibit opened in August 2018 in New York City. The 20,000 square foot space in SoHo turned into a vivid pop-up exhibition of an endless Instagrammable experiences, devoted to colors.
Emmanuelle has created a "100 colors" installation in the lobby space - the first colorful contact point - the colorful ceiling welcomes the visitors. The strands of colorful papers filled the 5m by 5m space, gently sway as visitors walk under the colors. Being her first art installation launched in New York City, Emmanuelle wishes the visitors to engage all of their senses under the colors, allow their mind to float to the ceiling and drift amongst these heavenly hues.
About the "100 colors" series
"100 colors" is an installation series began in 2013, which forms space using 100 shades of colors. Emmanuelle wishes to give emotions through colors as she felt from seeing overflowing "colors" in Tokyo when she first visited in 1995. She also wishes to give opportunities for people to see, touch and feel colors with their senses to become more conscious of colors that exist around them.
In "100 colors", Colors are explored in various forms depending on the environment, to maximize the beauty of colors. 100 colors entering the body with a glance triggers a physical response to engage with the sensation of colors. The installation series will continue to travel around the world.
"When I first arrived in Tokyo,
I was fully fascinated by the colors overflowing on the street.
In that very moment, my mind decided to move to Japan.
Overwhelming number of store signs, flying electrical cables, and flashes of blue sky framed by various volumes of buildings, created three dimensional 'layers' in the city.
The flood of various colors pervaded the street built up a complex depth and intensity in the space. These indelible experiences of colors and layers in Tokyo were the inspiration and essence of my design concept of shikiri, which means dividing (creating) space with colors.
Valuing the emotion inspired from Tokyo, in the 10th anniversary year of my studio, I want to show the beauty of colors to the fullest extent.
I also wish to share the feeling of being surrounded by overflowing colors by
exhibiting 100 colors, here in the middle of Tokyo.
Please come and find your favorite color. "
emmanuelle moureaux (September, 2013)