2013
Iruma (Japan)
Kurashiki (Japan)
The blue sky between buildings, the pockets of green in the park on the street corner, and the colorful glittering neon at night. These are what we capture during our everyday life in cities. Travelling also gives us different snapshot from our daily lives, such as the magenta and yellow spreading endlessly in the field of tulips, the pale blue from the crystal clear lake, and the pink petals of cherry blossoms swaying in the wind. These sceneries from our experience are captured into rectangular frame, and then rhythmically spread in the space to create a joyful and heartwarming store.
The captured pieces are modularized into blocks of 800mm x 160mm. These modules are then used to design displays, fixtures and mirrors.
Different heights of these rectangular blocks create rhythm in the space which gives a sense of playfulness. This changes the ordinary way of shop displays, which are often too systematic. The design has focused on flexibility, such as the movable display blocks, with the exception of wall mounted display, and the colors representing sceneries can be changed along with the seasons.